EDU 620 Effective School- Community Relation
This course is designed to provide a practical, evidence-based approach to developing an effective school-community relations program. Content focuses on communicating with internal and external audiences, working with the news media, communication trends, preparing for campaigns, and communicating about school finances. The course also speaks to processes for communication assessment and accountability. Emphasis on the benefit of taking proactive responsibilities that are needed to build and maintain effective relationships within an organization and community will also be examined. Efficient and effective crisis management and communicating through the media will also be studied.