Academic Catalog

BUS 430 Strategic Management

This course covers strategy design and development concepts applied to different types of organizations. Students will learn how to manage strategy processes, perform internal and external analysis, analyze business models, and gain competitive advantage for superior business performance. They will explore different types of strategies, such as differentiation, cost leadership, and Blue Oceans. The course also covers a wide range of strategic management concepts, including innovation, vertical integration, strategic alliances, mergers and acquisitions, global strategy, corporate governance, and organizational design.

Credits

3